The National Basketball Association (NBA) and Titanomachy International, Inc. (Titan), the Philippines’ leading basketball specialty concept store, opened the second and largest NBA Store in Metro Manila on Thursday, May 4 at the SM Mall of Asia in Pasay City.
Located on the second floor of the South Wing Entertainment Mall facing Seaside Boulevard, the 500+ square-meter interactive retail and community space operated by Titan will feature an extensive range of official NBA merchandise and memorabilia, including current and former player jerseys, fan apparel, headwear, footwear, basketballs, and accessories from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store will also carry NBA Philippines-branded apparel, including a limited-edition shirt for the store launch.
Additionally, the store will offer a number of interactive fan elements, including an NBA 2K gaming corner, footprints of notable NBA players and legends, and a half-court with a viewing area featuring a 2.5-meter LED screen across a locally designed mural inspired by basketball’s influence in the country. The Larry O’Brien Trophy will also be on display during the store launch and for a limited time throughout May.
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“We’re incredibly excited for Titan to open the largest NBA Store in the Philippines in one of the largest shopping malls in Asia,” said NBA Asia Head of Global Merchandising Lesley Rulloda. “Our second NBA Store in Metro Manila will be designed as a destination for our passionate fans to come together and experience a premium retail environment that showcases the most comprehensive selection of official NBA products in the country.”
“Elevating the experience of every Filipino basketball consumer is an objective that we’re focused on achieving as we recreate an authentic NBA retail atmosphere in our largest store,” said Titan Managing Director Mike Ignacio. “Building on the success of our first brick-and-mortar store and e-commerce platform, we’re committed to leveraging our interactive space as we inspire Filipino fans to celebrate their love for the game and express their NBA fandom in style.”
Beginning May 4, the NBA Store in SM Mall of Asia will be open from 10:00 a.m. to 10:00 p.m. daily.
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